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Article: Steinway etches a place in history; two major museum initiatives and limited edition Henry Z. Steinway Piano introduced.(NAMM 2007)
- Article from:
- Music Trades
- Article date:
- March 1, 2007
CopyrightCOPYRIGHT 2007 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STEINWAY DAY, a day-long dealer business meeting that has been held without interruption for 22 years, is always marked by reports of historic dealer sales successes, product introductions, and novel market-building sales strategies. This year, for the 300 people gathered at the meeting in Newport Beach on the eve of the NAMM show, the news coming from Steinway management followed a consistent 22-year pattern that at first glance might sound repetitive to some.
Delving into the details of Steinway Day reveals a remarkable and fresh constant: Steinway's never-ending focus on prospect generation yields incredible results that defy market trends. Dealers heard how ...