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Article: Mike Budd and Max H. Kirsch, eds. Rethinking Disney: Private Control, Public Dimensions.(Book review)
- Article from:
- Utopian Studies
- Article date:
- June 22, 2006
- Author:
CopyrightCOPYRIGHT 2006 Society for Utopian Studies. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mike Budd and Max H. Kirsch, eds. Rethinking Disney: Private Control, Public Dimensions. Middletown, CT: Wesleyan University Press, 2005. ix + 341pp. $27.95
In exploring both the public and private worlds of Disney, this book offers readers a perceptive inside/outside view of this global corporation. Through its multimedia entertainment products, theme parks, and urban developments, Disney has maintained a powerful presence in both entertainment and corporate fields. While this public image may appear monolithic, the private enterprise struggles to maintain internal control amidst conflicting corporate visions. What distinguishes this book from others that offer ...