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Article: Xbox Live adds studio content.
- Article from:
- Video Business
- Article date:
- March 26, 2007
CopyrightCOPYRIGHT 2007 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Jennifer Netherby
Microsoft is stepping up its campaign to push the Xbox 360 to consumers as an all-in-one entertainment center that allows users to watch downloads on their TVs, just as arch-rival Apple begins shipping its Apple TV set-top box.
Microsoft is working to add more studio content to its Xbox Live Marketplace and playing with different pricing models to appeal not just to core gamers but also to their families.
The company is so far the only download player to have a deal with a major studio, Warner Home Entertainment Group, for high-definition movie downloads, and the two companies recently inked a deal for Microsoft to offer ...