|
|
Article: GANZ TARGETS TWEENS WITH R. LILLY BY TUCKERWEAR.(Interview)
- Article from:
- WWD
- Article date:
- March 19, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Karyn Monget
There's a new category of undergarments and lifestyle pieces that are aimed at a specific consumer segment - tweens.
The brand is called R. Lilly by Tuckerwear, a compact collection of nylon and Lycra spandex camis, tanks, leggings, pants, chemises and slips that double as dresses, the brainchild of Nancy Ganz, the creator of the Hipslip, shapewear that became a household name in the late Eighties and Nineties. Ganz, who sold the Bodyslimmers by Nancy Ganz brand to The Warnaco Group in 1997 for more than $1 million, has kept busy raising her children, 16-year-old Max, and the line's namesake, 11-year-old Rachel Lilly.
Now ...