Article: RED CARPET MEETS MASS: SARAH JESSICA ROLLS DICE WITH STEVE & BARRY'S DEAL.(Sarah Jessica Parker promotes Steve & Barry's University Sportswear)

Article from:
WWD
Article date:
March 22, 2007
Author:
Copyright

Byline: Sharon Edelson, With contributions from Amy Wicks

There's Target and Isaac, H&M and Madonna, Reebok and Scarlett- and now Steve & Barry's and Sarah Jessica Parker.

Steve & Barry's, a 200-unit chain specializing in university logo sweatshirts and licensed clothing mostly priced under $10 from Marvel Comics and Coors, among others, landed red-carpet icon Parker for her own collection of apparel, footwear and accessories. It is the latest, and possibly most audacious, example of fashion democracy.

The deal epitomizes the celebrity brand with a populist approach. And Parker's decision to launch with Steve & Barry's has intrigued the fashion ...

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