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Article: L'ORAL CREATES PRESTIGE UNIT FOR ART OF HAIR.(Shu Uemura Art of Hair )
- Article from:
- WWD
- Article date:
- March 23, 2007
- Author:
CopyrightCOPYRIGHT 2007 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Andrea Nagel
HOW MANY SINS DOES THE PROFESSIONAL PRODUCTS DIVISION AT L'ORAL HAVE to hide?
It's not easy to know for sure but Japanese folklore claims one can hide a multitude of sins behind shiny, healthy hair.
The professional hair care company, a division of L'Oral USA, is providing some ammunition for naughty women as it embarks on a mission to transform the Japanese makeup artist brand, Shu Uemura, into a prestige hair care range.
Beginning in June, Shu Uemura Art of Hair will begin entering 500 salons across the country. The nine-item hair care and styling line looks to differentiate itself by using formulas that contain ...