Article: Haier Aims Higher With New Premium Majap Platforms.

By Alan Wolf

NEW YORK -- Haier America is moving beyond its base of utilitarian white goods in an effort to tap into robust market demand for fully featured, premium major appliances.

Leveraging the production and technological prowess of its Chinese partner Haier Group -- already evident in the company's highly regarded line of wine coolers and beverage dispensers -- the white- and brown-goods vendor made a splash at last month's International Builders' Show with new higher-end laundry and refrigeration entries.

"We had the best Builders' Show ever," said president/CEO Michael Jemal from his headquarters deep within an historic bank building ...

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