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Web watch.(E-MARKETING)
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Medical Marketing & Media
- Article date:
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March 1, 2007
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Copyright informationCOPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The ePharma Summit meeting in Philadelphia at the end of January confirmed just how hot the online health market is right now.
Most of the presenters were upbeat about how things are going now as well as how e-marketing has matured in the past few years. Program chairman Paul Ivans pointed out there are now 174 million US consumers using the Internet and 70%-80% of these people have searched for health information online. Ivans presented additional information from the Pew Internet and American Life Project that demonstrates how Web health seekers are benefiting from acting on the info they find online.
But there appears to be some questions about how many pharma ...
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