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Article: Catching the next micro wave. (market for microwave oven-specific foods)
- Article from:
- Prepared Foods
- Article date:
- June 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The market for microwave oven-specific foods is not what it used to be, but may be what it was meant to be.
The market for microwave-specific foods is:
a. Dead. b. Plateaued to a normal rate of growth. c. Poised for a big comeback in the near future.
Depending upon a food manufacturer's orientation, the market for microwavable foods could be any one of those scenarios. If you're marketing foods that must be cooked from scratch, microwaves are pretty dead. For reheating and other convenient forms of cooking, the pulse has slowed but the heart's still beating. If you're banking that shelf-stable entrees or refrigerated prepared foods will make a big dent ...