Article: Experiencing Music Video: Aesthetics and Cultural Context.(Book review)

EXPERIENCING MUSIC VIDEO: AESTHETICS AND CULTURAL CONTEXT

Carol Vernallis. New York: Columbia UP, 2004. 341 pp. $29.50 paper.

In Experiencing Music Video, Carol Vernallis sets out to decode the language of music video by comprehensively exploring its three major components: music, image, and lyrics. Although few music videos are now played on so-called music television channels such as MTV and VH1, they remain influential mediated art forms, integral to song and artist promotion, making them worthy of study and analysis. Vernallis has been a fan of music videos before they even had this nomenclature, having watched artists perform on 1970s television ...

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