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Article: Advertisers salivate over YouTube killer; NBC-News Corp. deal meets demand for online video from professionals.(News)
- Article from:
- Advertising Age
- Article date:
- March 26, 2007
- Author:
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: ABBEY KLAASSEN And CLAIRE ATKINSON
aklaassen@adage.com, catkinson@adage.com
How would you like to advertise in professionally created video content, available online with massive scale and reach? It was an offer marketers such as GM, Esurance and Royal Caribbean couldn't, and didn't, refuse.
The proposition from the folks behind News Corp. and NBC's brand-new online-video project looks like a winner to advertisers, which have been crying out for online-video content but wary of the consumer-generated clips that have dominated on other sites. And while the yet-unnamed venture set to launch this summer has been rumored for the better part ...