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Article: Cal Ripken, Jr. Teams Up With Holiday Inn(R).
- Article from:
- PR Newswire
- Article date:
- March 29, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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One of the National Baseball Hall of Fame's newest elected members joins the 'Official Hotel of Major League Baseball(R)' to lead integrated marketing and activation efforts in 2007
ATLANTA, March 29 /PRNewswire/ -- Holiday Inn(R) Hotels and Resorts, the "Official Hotel of Major League Baseball," today announced the signing of one of the National Baseball Hall of Fame's newest elected members, Cal Ripken, Jr., as the most recent personality to front the brand's successful "Look Again" integrated marketing campaign. Ripken joins the growing roster of professional athletes championing the Holiday Inn brand that currently includes NASCAR drivers Jeff Burton and ...