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Article: L.A. firm takes a header on out-of-the-closet NBA alum: openly gay Amaechi, Headblade sign multiyear endorsement deal.(MARKETING)(HeadBlade Inc., National Basketball Association, John Amaechi )(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- March 19, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORMER National Basketball Association player John Amaechi has become one of the first openly gay pro athlete to sign a major, mainstream endorsement deal.
Culver City-based HeadBlade Inc., creators of a popular head-shaving razor, signed Amaechi to a multiyear deal. Financial terms were undisclosed.
"Head shaving is supported by many small niche demographics, but combined you have a huge demographic," said Todd Greene, Headblade's chief executive. "John fits three major demographics because he is a basketball player, black and gay."
Greene approached Amaechi about endorsing his product five years ago when he was active in the NBA.
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