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Article: Online matchmaker trying to keep soak: marriage counseling new fling for Pasadena's eHarmony.(INTERNET)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 8, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It starts right around the New Year, and surprisingly, it doesn't involve giving up anything. It's the prime online dating season, the peak time for e-matchmakers to attract new customers. And eHarmnny.com now is striving to attract an unusual group of new customers: married people. As the top site for online marriage making, eHarmony.com boasts of more than 15,000 marriages a year between its single subscribers (the company doesn't track divorces). Trouble is, happily ever after doesn't generate repeat business for the Pasadena matchmaker. So, to extend the honeymoon with its newlyweds, the online matchmaker last year introduced a "Mar riage Wellness Program." It ...