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Article: Party girl.(MARKETPLACE)(Mattel Inc. )(Brief article)
- Article from:
- Los Angeles Business Journal
- Article date:
- January 22, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mattel Inc.'s American Girl Place, which has defighted middle class girls and their mothers since 1998, is launching a new store concept. The toy maker will test American Girl Boutique and Bistro in Galleria Dallas and Atlanta's North Point Mall.
The stores will have party rooms for birthdays and other special events. Themed parties will include organized games and activities, special food and cake. Other planned features include a Doll Hair Salon and coordinated other-daughter classes.
"Given our success in Chicago, New York, and Los Angeles, we're excited to bring the new American Girl Boutique and Bistro concept to select markets and even more fans ...