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Article: First view of Vista comes with $500 million marketing blitz: new operating system designed to better manage media.(SOFTWARE)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 5, 2007
- Author:
CopyrightCOPYRIGHT 2007 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE Vista circus came to town last week. Local business reps flocked to the Los Angeles Convention Center to get a look as Microsoft Corp. rolled out its Windows Vista software. The new computer operating system aims to better manage the explosion of digital media and protect users from the dangers of the Internet.
The world's biggest software maker marked the launch of its first all-new Windows operating system in five years with a $500 million marketing blitz, including commercials featuring basketball star Lebron James and appearances by Microsoft cofounder Bill Gates on morning and late-night chat shows. In all, retailers in 70 countries were targeted.