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Article: Selling - it's for techies, too!
- Article from:
- Business Communications Review
- Article date:
- September 1, 1994
- Author:
CopyrightCOPYRIGHT 1994 BCR Enterprises, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selling is one of the most fundamental and important skills in the operation of an enterprise; it is the spark that starts the engine turning. However, the technical community often looks at selling as being less than honest work, and many technologists have impeded their careers by failing to learn and apply fundamental techniques of salesmanship.
The process of selling an internal project is a serious endeavor that takes careful planning and attention. If you have technical competence but are not adept at selling your ideas to your managers, you--and your company--are at the mercy of those with limited technical knowledge but a good line of bull.
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