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Article: Bundling Music--The Future of the Mobile Music Industry According to Pyramid Research.
- Article from:
- Business Wire
- Article date:
- March 26, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass. -- The most significant shift in the mobile music market will come in the form of bundled music, or as it is more commonly known, subscriptions, says Pyramid Research in its latest report, From Apple to Orange: How MNOs Can Make Mobile Music Profitable in an iTunes World.
"A cultural shift is forming in this generation's consumers, from owning to renting" comments Nick Holland, Senior Analyst at Pyramid and author of the report. "Consumers are becoming conditioned to accept that virtual digital content is the norm and therefore physical ownership is no longer seen as necessary."
The report argues that the devaluation of ownership means ...