Article: Sales of Red Wine Surge On Reports of Health Benefits.

The Nielsen Company Finds That Red Wine Sales Grew 40 Faster Than Total Table Wine Sales Between November 2006 and March 2007

SCHAUMBURG, Ill., April 2 /PRNewswire/ -- Sales growth of red wine outpaced sales growth of the total category by 40 in the 20 weeks ending March 10, according to figures just released by The Nielsen Company. The positive numbers, showing red wine dollar sales up 8.5 versus total wine sales up by 6.0, reflect increased attention to the potential health benefits of red wine after two prominent medical organizations released favorable reports in early November.

"The November studies from the Harvard Medical School and the National ...

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