Article: How To ... Write An E-mail Subject Line (That Doesn't Land In The Spam/Trash Can).

Article: Quick Study: E-Mail Subject Line Length ...
PR News;  February 2, 2009 ;     700+ words ... ... promotions, the relationship between subject line length and response is weaker that previously ... higher open rates and click rates, but subject line word order, word choice, brand and ... approximate limit of 47 characters per subject line; * Hotmail, which has 14% of the ...

Article: Improve office efficiency with smarter e-mail ...
Corporate Report Wisconsin;  July 1, 2008 ;     700+ words ... ... all, of course, is the blank subject line. What, you couldn't even bother to type "Hello"? A blank subject line forces you read the darn thing ... can write something in the blank subject line! Yes, Microsoft Outlook, which ...

Article: COLUMN: Don't include subjects with e-mails
University Wire;  December 1, 2000 ;     700+ words ... ... to write a three-word subject line than an 11KB e-mail ... time out of my day for a subject line. But until Netscape escapes e-mail subject lines or Microsoft goes ... creative e-bility of subject line writing. Thus, for now ...

Article: Multiple worms clog U. Virginia e-mail accounts
University Wire;  January 28, 2004 ;     568 words ... ... making them easier to identify. But MyDoom is more problematic because it does not have a specific subject line, Payne said. Possible e-mail subject lines for MyDoom include "test," "hi" and "hello." First-year student Christen Wallace ...

Article: E-Mail 101: timely & accurate correspondence.
Catalyst (Dublin, Ohio);  July 1, 2003 ;     700+ words ... ... mail, then don't. * Think of the subject line as a headline--Be specific in your e-mail subject line. This helps the recipient remember ... simple message and can be included in the subject line, go for it. You can end the headline ...

Article: EMAIL SUBJECT-LINE TESTING: CHEAP RENEWAL ...
Circulation Management;  November 1, 2002 ;     700+ words ... ... improvements, at very little cost, through subject-line testing. For instance, CMP Media ... the effectiveness of various types of subject line approaches by title or audience. But ... recipient's name or company name in the subject line. A case in point: CMP's VARBusiness ...

Article: Dos and don'ts for your subject line.
The Newsletter on Newsletters;  August 15, 2001 ;     548 words ... ... this about e-mail marketing: "The subject line is your most valuable bit of e-mail ... the content of your message, if the subject line doesn't grab your readers' attention ... mail. Here's how to put together a subject line that works." Do-- * Keep it brief ...