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Article: Fastest growing categories play critical role at chain drug stores. (top new products at drug store chains)
- Article from:
- Chain Drug Review
- Article date:
- June 20, 1994
CopyrightCOPYRIGHT 1994 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The real question that people should be asking is not why drug stores have lost market share in health and beauty aids, but how they have been able to maintain dominance in the category despite fierce competition.
Perhaps the answer lies in the savvy of drug chains and their understanding that the strongest product segments are not necessarily the ones that are biggest, but the ones that generate the greatest growth.
The Towne-Oller & Associates division of Information Resources Inc. analyzed the fastest-growing H&BA categories, comparing the performance of drug stores with that of supermarkets over the past three years. In 1991 the former trade ...