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Toys R Us Killed The Local Independent Toy Stores. Could The Same Thing Happen In Our Industry?

Wherever we open a store, we expect to command upwards of 50% of the market within six months. Our combination of location, price, and selection gives a lot of smaller retailers a tough time." Charles Lazarus is discussing the awesome marketing clout of Toys R Us, the $9.7 (sales) billion retailer of toys and children's clothing that he founded. Over the past 25 years Toys R Us has evolved from a single-store operation in Edison, New Jersey, into a retailing colossus with 752 stores, 47,000 employees, and a nearly 50% share of the $16 billion U.S. toy market. The ...

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