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Article: Today Mobile Operators Are Taking an Increasingly Proactive Role in Promoting Fixed-To-Mobile Substitution (FMS), As A Way to Grow Their ARPU's.
- Article from:
- Business Wire
- Article date:
- March 13, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c52015) has announced the addition of FMS Strategies: Taking A Slice of The Fixed Revenue Pie to their offering.
In this report, Senior Analysts Carrie Pawsey and Angel Dobardziev analyse the opportunity for mobile operators' fixed-to-mobile substitution (FMS) strategies. In order to be successful, mobile operators need to understand the user perspective, recognise the competitive threat from fixed operators' fixed-mobile convergence (FMC) initiatives and apply best practices from FMS services and tariffs currently available in the market.
Arun Sarin, CEO of Vodafone, was ...