Article: JCPenney Turns Fashion Into a Key Protagonist of the New Univision Reality Show Nuestra Belleza Latina.

As a Major Sponsor, JCPenney Brings Fashion, Beauty and Aspirations to Life

PLANO, Texas -- Millions of Hispanic viewers will follow twelve finalists in the new Univision reality show Nuestra Belleza Latina as they move into a Miami mansion to start the competition. As audiences enjoy a dynamic contest in which Hispanic women from all over the country will be competing with each other through numerous challenges, they will also enjoy colors, textures, designs, and fashion lines by JCPenney.

JCPenney is the exclusive retail sponsor for Nuestra Belleza Latina and is providing contestants with clothing, accessories, jewelry and swimsuits throughout the ...

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