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Article: The Missing Link: Most Press Releases Pass Up SEO Boost By Forgetting to Hyperlink, Say Press Release Experts at EON.
- Article from:
- Business Wire
- Article date:
- March 30, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When Gauging How to Write a Press Release "Share the Link Love," EON Says
SAN ANTONIO -- Of the thousands of press releases sent and posted by Business Wire and its social media platform EON (Enhanced Online News) each week, less than 1 include hyperlinks, say the press releases experts at EON.
"Links are an effective way to enhance the SEO (search engine optimization) of your press release and drive readers to key pages of your website," says Laura Sturaitis, VP New Media Development at Business Wire and a leader of the EON product development team. "Our clients can really expand the scope of their press release by creating the 'link love' more often ...