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Article: Makena Technologies and Trilogy Studios Work with MTV Networks to Create Virtual Pimp My Ride.

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PR Newswire
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April 4, 2007
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Fans Can Immerse Themselves in Southern California Car Culture - Complete With Virtual Galpin Auto Sports Garage - at Center of MTV's Hit Show

SAN MATEO, Calif. and SANTA MONICA, Calif., April 4 /PRNewswire/ -- Makena Technologies, producers of the popular social virtual world "There.com," and the interactive game developer Trilogy Studios have joined with MTV Networks' Music Group to release "Virtual Pimp My Ride," the new virtual world based on MTV's wildly popular television show "Pimp My Ride."

Like Virtual Laguna Beach and Virtual Hills before it, Virtual Pimp My Ride integrates MTV's television programming with Makena's virtual world technology, ...

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