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Article: J&J seeks savings with $3 billion review.(News)(Johnson and Johnson)
- Article from:
- Advertising Age
- Article date:
- April 2, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER And JACK NEFF
mcreamer@adage.com, jneff@adage.com
Johnson & johnson might be mum on why it's reviewing its $3 billion media business, but a look at the numbers shows its current setup, with its media-planning business spread among several agencies, hasn't yielded the efficiency that should come with its enormous buying clout.
On Friday, J&J issued a brief statement confirming it's evaluating its planning and buying business, now with Interpublic's Universal McCann and Initiative, Omnicom Group's OMD, and WPP Group's MindShare. Ad Age first reported J&J's plans back in November, but the marketer declined to confirm at the ...