|
|
Article: BHV'S FRENCH MALE CALL.(Bazar de l'Hotel de Ville S.A.)
- Article from:
- WWD
- Article date:
- March 30, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Ellen Groves
PARIS - Parisian men have a new place to be pampered.
Bazar de l'Htel de Ville Homme, the male-oriented offshoot of the landmark BHV department store, boasts a 1,400-square-foot beauty floor complete with treatment rooms and a hairdressing corner. Located off the Rue de Rivoli here, the 40,000-square-foot store opened its doors last month.
The ground-floor beauty space, adjacent to the store's fashion accessories department, is divided into grooming services, skin care, fragrance and makeup sections and carries more than 100 brands.
"The aim is that customers feel at home, that they feel comfortable," explained ...