Article: ISADORA EXPANDS INTO MINERALS.(Walgreen Co.'s cosmetic brand)

NEW YORK - Walgreens has unearthed a new way to draw even more shoppers to its exclusive cosmetics brand IsaDora: mineral makeup.

This month, Walgreens added three to four more feet to its IsaDora department to make room for the Mineral Make-Up Collection. According to Walgreens, the items are already moving briskly in just one week of availability.

"IsaDora has been very successful attracting customers with its high-quality products at affordable prices and the mineral make-up line will be no exception," said Julie Staggs, beauty category manager for Walgreens. "We believe IsaDora's Mineral Foundation will have strong appeal for our customers looking for healthier ...

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