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Article: Sony lowers the price of PlayStation Portable.(Business)

Article from:
Albany Times Union (Albany, NY)
Article date:
April 4, 2007
Copyright

Sony Corp., the world's biggest maker of video-game consoles, cut the price of its PlayStation Portable a second time to attract younger players and win sales from Nintendo Co.'s DS handheld player.

The suggested retail price dropped 15 percent to $169.99 from $199.99 starting Tuesday, Jack Tretton, president of Sony Computer Entertainment of America, said in a telephone interview.

Sony has sold 7 million PSPs in the U.S., fewer than ...

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