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Article: Double Fusion, THQ Sign Multi-Title In-Game Advertising Deal.
- Article from:
- Business Wire
- Article date:
- April 9, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In-Game Advertising Leader Adds Next-Generation Franchises to Network
SAN FRANCISCO -- Double Fusion today announced that it has added upcoming titles from THQ Inc. (NASDAQ:THQI) to its premium network. The agreement grants Double Fusion advertising representation across certain platforms for a number of THQ's highly anticipated titles. The roster includes games based on the Juiced[TM], MX vs ATV[TM] and Stuntman[R] franchises.
"Through the new console cycle, we see an increasing opportunity to incorporate both integrated and dynamic in-game advertising into many of THQ's owned franchises," said Scott Guthrie, senior vice president of North American ...