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Article: Galliano signs with Selective.(Selective Beauty signs a licensing agreement with designer John Galliano)(Brief article)
- Article from:
- Cosmetics International
- Article date:
- March 9, 2007
CopyrightCOPYRIGHT 2007 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Selective Beauty has signed a fragrance licensing agreement with designer John Galliano. The 11 year worldwide licence will cover the creation, manufacture and distribution of fragance products under the John Galliano brand name.
"John Galliano is a perfect brand for our newly created Luxury Division, in which products must be exceptionally creative and qualitative," said Selective president Corrado Brondi. "In terms of distribution strategy we will be extremely careful in selecting the right stores capable of helping us to create a high level of desire for this incredible brand."
Selective's senior business development manager, Laurence Corteggiani, ...