Article: FremantleMedia Names BD&A as Official Promotional Merchandise Partner Through 2010.

Contract Extension With Nation's Premier Merchandise Agency Ensures More Years of Increased Brand Exposure for AMERICAN IDOL Sponsors

WOODINVILLE, Wash. -- Bensussen Deutsch & Associates (BD&A), the nation's premier Merchandise Agency(SM), today announced that its relationship with FremantleMedia, co-producer and licensor of AMERICAN IDOL, as the official promotional merchandise partner for the AMERICAN IDOL brand, has been extended through the year 2010. Premium international brands including Coca Cola, Cingular (AT&T), Ford and select others have spent millions securing sponsorship rights to be associated with the AMERICAN IDOL franchise, the most successful television ...

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