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Article: FremantleMedia Names BD&A as Official Promotional Merchandise Partner Through 2010.
- Article from:
- Business Wire
- Article date:
- April 9, 2007
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Copyright informationCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Contract Extension With Nation's Premier Merchandise Agency Ensures More Years of Increased Brand Exposure for AMERICAN IDOL Sponsors
WOODINVILLE, Wash. -- Bensussen Deutsch & Associates (BD&A), the nation's premier Merchandise Agency(SM), today announced that its relationship with FremantleMedia, co-producer and licensor of AMERICAN IDOL, as the official promotional merchandise partner for the AMERICAN IDOL brand, has been extended through the year 2010. Premium international brands including Coca Cola, Cingular (AT&T), Ford and select others have spent millions securing sponsorship rights to be associated with the AMERICAN IDOL franchise, the most successful television ...
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