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Article: Technomic Finds "Craveability" is Key to Appetizer Sales.
- Article from:
- Business Wire
- Article date:
- April 9, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHICAGO -- Restaurant operators that focus on infusing their appetizer menus with "craveable" items can expect to gain additional consumer traffic, according to new research recently released in Technomic's Appetizer Category Report. The report indicates that appetizers that satisfy a craving are particularly important (especially to women) in differentiating, and selecting, one restaurant over another.
"Meeting consumers' current food cravings often translates into presenting items with new, interesting and bolder flavor profiles," says Darren Tristano, Executive Vice President of Technomic Information Services. Ethnic flavors, in particular, play an important ...