Article: Security Vendor Pitching Card Data to Merchants.(Sell It Safe Inc.)(Company overview)

A security vendor has made a business out of selling merchants information about stolen payment cards accounts - data that banks could often provide for free but generally are reluctant to share.

Steven Peisner, the president of Sell It Safe Inc., spends his days in online chat rooms and underground Web sites used by hackers, searching for stolen card data. Many criminals offer small batches of valid card numbers as free samples, hoping to attract buyers for larger lists of stolen accounts. Mr. Peisner packages these samples into a database that he sells to merchants, which use the data to head off fraudulent transactions.

Reissuing cards after a data breach can be ...

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