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Article: J&J seeks savings with $3 billion review.(News)(Johnson & Johnson)
- Article from:
- Advertising Age
- Article date:
- April 2, 2007
CopyrightCOPYRIGHT 2007 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MATTHEW CREAMER And JACK NEFF
*****
Correction: RE: "J&J Seeks Savings With $3 Billion Review'' (AA, April 2). The article stated: "Interpublic's Initiative handles most global planning and buying'' for Johnson & Johnson. In fact, it is not clear which agency handles most of J&J's business globally, inside or outside the U.S. Interpublic's Universal McCann and Omnicom Group's OMD handle most buying and planning in the U.S. for J&J. Initiative handles most buying in Western Europe, Africa and the Middle East. Universal McCann handles most buying in Latin America. OMD handles planning and buying in China and much of the Asia Pacific region. WPP ...
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... ... the media division of FCB Ulka, and Universal McCann, McCann Erickson's media arm ... operations in India. Both Lodestar and Universal McCann belong to the Interpublic Group of ... Nicolas Brien, president and CEO, Universal McCann. Post-merger, the combined entity ...
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