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Article: MEMO PAD: CLEANUP COMMITTEE...LOOKING FOR LOVE.(Elle Accessories contracts with AR for redesign)(American Broadcasting Companies Inc.)
- Article from:
- WWD
- Article date:
- April 3, 2007
- Author:
CopyrightCOPYRIGHT 2007 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Amy Wicks, Stephanie D. Smith
CLEANUP COMMITTEE: The new issue of Elle Accessories and its three previous editions are like night and day. Although magazines traditionally wait more than three issues before a redesign, editor Anne Slowey began working with creative agency AR last summer to change the cover, logo and almost every section to help the mag sell on newsstands for the next four months. "It's a lot cleaner, a lot more organized and into more sections," Slowey said. "[Prior to the redesign], we were not incorporating our heritage into the magazine's art direction." Michael Ian Kaye, senior creative director at AR, said the new design was more ...