Article: Guinness World Records Partners With Joost.

LONDON, April 12 /PRNewswire/ -- Guinness World Records is happy to announce it has agreed a partnership deal with Joost (www.joost.com), the innovative online TV distribution platform. Through the partnership, Guinness World Records television will distribute original programming via Joost.

Joost, the latest creation from the founders of Skype, offers viewers a new way of watching TV by combining the best of TV and the best of the Web.

Initially, more than 35 hours of the UK show, Ultimate Guinness World Records, will be available on Joost globally. Additional content will be added each month with Guinness World Records controlling its programming ...

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