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Article: Irish cricket success attracts Guinness.(Guinness Ireland Ltd. contracts with Cricinfo Ltd.)(Brief article)
- Article from:
- New Media Age
- Article date:
- April 12, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ireland's success in the current Cricket World Cup has led to drinks brand Guinness advertising on cricket sites for the first time.
Guinness has signed ad deals across cricketing sites, including a package with cricket portal Cricinfo.
The Irish team has performed above expectations at the tournament in the West Indies by qualifying for the Super Eights, leading to Guinness's move.
Advertising on Cricinfo during the World Cup has been dominated by rivals Sky Sports and Virgin Media. Both companies have bought vast amounts of ad space on the site as they battle for subscribers.
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