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Article: ONLINE AD SPEND: We're in the money.(online advertising expenditures growth)
- Article from:
- New Media Age
- Article date:
- April 12, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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With online ad spend reaching #2bn, reports the IAB, the internet's place among the major advertising media is secured. NMA asks leading industry figures for their reaction
Like any teenager who has been through a traumatic early childhood, sometimes the digital marketing industry can be a bit insecure, with a tendency to dwell on the negative rather than recognise its achievements. But even insecure teenagers must, from time to time, allow themselves a momentary flush of pride.
For digital marketing, now is one of those moments, as the IAB and PricewaterhouseCoopers release figures showing that, for the first time, more than #2bn has been spent on ...