Article: Franchising rides wave of economic expansion in Asia and Pacific Rim: with the fastest-growing economies in the world, the Asia Pacific is a region no international franchise company can afford to ignore for long.(INTERNATIONAL FRANCHISING--READY, SET, GO GLOBAL!)

If one works for a franchise system that either is franchising internationally or which is planning international franchise expansion, he undoubtedly has been evaluating opportunities and where to place the company's development resources. Unless that person has been living under a rock, he must have considered, at least in passing, the attractions of the economically-talented Chinese and Indian markets, each with a population of more than one billion people. The Japanese economy has had its problems, but that it has embraced franchising since the 1970s. A franchise system may have considered franchising in Australia or New Zealand, countries with a language and legal ...

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