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Article: Dos Equis Teams with the Most Interesting Man in the World to Launch Breakthrough Campaign.
- Article from:
- PR Newswire
- Article date:
- April 16, 2007
CopyrightCOPYRIGHT 2007 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Encourages Premium Beer and Spirits Drinkers to 'Stay Thirsty My Friends'
WHITE PLAINS, N.Y., April 16 /PRNewswire/ -- Dos Equis, a FEMSA Cerveza product exclusively imported to the United States by Heineken USA (HUSA), today launched a new integrated marketing campaign delivered by the Most Interesting Man in the World. According to market research by Millward Brown, the TV ad is in the top five percent of most enjoyable ads in U.S. research history, posturing the Most Interesting Man to become pop culture's next brand-recognized advertising icon. In addition to the breakthrough TV spots, the campaign also includes print, interactive, OOH and event marketing ...