|
|
Article: VOLUNTARY BENEFITS: CASE STUDY - Somerfield always perks shopping.
- Article from:
- Employee Benefits
- Article date:
- April 12, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
With a diverse workforce of approximately 45,000 employees, Somerfield's strategic approach to voluntary benefits is integral to its total reward strategy.
Tim Jones, head of organisation development, explains: "We restrict the number of voluntary benefits, preferring to offer a small group of targeted choices rather than taking a broad-brush approach."
This ensures employees are not overwhelmed with options, particularly those which are irrelevant to them. "There is little value in offering concierge services to colleagues earning close to the national minimum wage or offering internet-only solutions when our store-based colleagues do not have a ...