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Article: MIDDLE-EASTERN MARKETS: Dubai dreaming and brand construction.
- Article from:
- Brand Strategy
- Article date:
- April 16, 2007
CopyrightCOPYRIGHT 2007 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The commercial activity in the United Arab Emirates region means branding is becoming more important. Brand Strategy looks at the challenges for companies working in Dubai
Brand Strategy: A consumer paradise boasting opulent hotels and restaurants, tax-free shopping, pristine beaches and year-round sunshine - what is the allure of this territory for brands?
Paul Neary: You really have to be there. It is an absolute must and has been for a number of years.
Tony Bauckham: Dubai is attractive to us because there is a lot of disposable income there which is important to our executive jets sector of operations. On top of that, it is interesting ...