Article: MORE THAN CHEESE SWISS COLONY TURNS OVER A NEW PAGE IN ITS STORIED HISTORY BY STOCKING ITS PRODUCT CUPBOARD WITH CATALOGS.(BUSINESS)

Byline: MARV BALOUSEK mbalousek@madison.com 608-252-6135

MONROE -- Peek inside the latest Durdy Looks catalog and you'll find a $595 Cole Haan wool and cashmere men's coat, a $799 chrome pool table and iPod accessories. The Ashro Lifestyle catalog, where prices generally range from $30 to $79, includes a fern frill suit, spa dresses and a flashy pair of Chantel pumps.

How about an architectural wall collage or a wool zebra rug from the Room for Color home furnishings catalog? Or a scallop, lobster and crab trio from the Tender Filet catalog?

These catalogs and more are produced by Swiss Colony of Monroe -- not just your mother's place to shop ...

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