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Article: Online Social Networking at Inflection Point Says In-Stat - Targeting Baby Boomers & Selling Data May be Keys to Success.
- Article from:
- Business Wire
- Article date:
- April 17, 2007
CopyrightCOPYRIGHT 2007 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SCOTTSDALE, Ariz. -- Even though online communities (social networks) have experienced stellar growth in recent years, In-Stat (http://www.in-stat.com) reports that their future remains somewhat uncertain. The high-tech market research firm sees both membership and monetization as key issues for social networking sites; while this is a phenomenon that's here to stay, only sites that can overcome these issues will survive.
"In order for a social networking site to be successful, it must attain a critical mass, and competition is fierce to attract new members," says Jill Meyers, an Analyst with In-Stat. "So far, sites have focused their attention on a younger ...