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Article: New formulation to perk up Pert. (Procter & Gamble's Pert shampoo and conditioner product)
- Article from:
- WWD
- Article date:
- January 20, 1995
- Author:
CopyrightCOPYRIGHT 1995 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Procter & Gamble Co. has given its Pert Plus two-in-one shampoo brand a tune-up.
Next month, the company will ship reformulated and repackaged versions of its nine Pert Plus shampoos to about 60 million mass outlets.
The new combined shampoos were created to deliver more precisely balanced conditioning ingredients that are tailored to different hair types and to give a fresh face to Pert Plus, which has been on the market in the same packaging since 1987.
"Technology has evolved to the point where we can take each shampoo and combine it with exactly the right level of conditioning for each different hair type, which would better meet our ...