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Article: Gravure: More Ups Than Downs.

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Graphic Arts Monthly
Article date:
April 1, 2007
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Copyright

By Peter Wuerl

Gravure Assn. of America's Convention and Leadership Summit, themed 'A New World of Opportunity,' is being held April 16-19 in Kansas City, MO. This year's more targeted event is covering issues such as competing in the global marketplace and emerging technologies, including printed electronics.

Gravure printing holds color consistently throughout the run. Cylinders last for several million impressions before they need to be changed. In web offset, plate life is shorter. Thus, gravure, in addition to its use by long-run magazines, is also favored in color-critical catalog work. Gravure printing is alive and well in the mass-circulation ...

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