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Article: Expand your business through vertical marketing.(Marketing Matters: BUILDING YOUR BUSINESS AND BRAND RECOGNITION)
- Article from:
- Pest Control
- Article date:
- March 1, 2007
- Author:
CopyrightCOPYRIGHT 2007 Questex Media Group, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Vertical marketing is a great way to expand your current customer base. It is an underused, but immensely profitable marketing opportunity for pest management professionals (PMPs). Simply put, vertical marketing is the promotion of products or services to targeted industries, businesses or consumer segments. Messages catering to vertical markets typically:
* Are received more effectively;
* Carry more credibility;
* Are more cost-efficient; and
* Result in significantly fewer competitive influences.
Many potential customers are willing to pay more to vertical marketers because they possess special connections and are perceived ...