Article: Irene Rosenfeld, chief executive officer of Northfield, III.-based Kraft Foods Inc., has announced a plan for making the company's products more enticing to consumers and cutting costs as it tries to energize its turnaround plan.(NEWS WIRE)

Irene Rosenfeld, chief executive officer of Northfield, III.-based Kraft Foods Inc., has announced a plan for making the company's products more enticing to consumers and cutting costs as it tries to energize its turnaround plan. The proposal comes about a month before parent Altria Group plans to spin off its 89 percent stake in Kraft. The plan calls for Kraft to invest $300 million to $400 ...

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